Since dropping the single last month, “Mhm Hm” became an instant hit for Vybz Kartel and a couple lines in the single got corporate Jamaica beaming. “Get the oats, mhm / Get the Supligen, mhm hm / Get the nuts, mhm / Get the nutmeg, mhm hm / Blend it up, mhm / Turn it a your head, mhm hm / Get a gyal and just go get your children,” Karyel deejay over a beat produced by Jones Ave Records.
Dancehall fans have been posting images of their Foska Oats and Suppligen on Instagram in reference to the lyrics of the song. “Right now Foska and Nestle owe Vybz Kartel millions for this big sales boost,” a rep for the incarcerated deejay told Dancehall HipHop. “The only reason why corporate Jamaica is not going for Kartel right now is because he is behind bars. This is the one man who can get your products sell and they know that, but hopefully we can win this appeal and make the boss do road.”
Back in 2009, Vybz Kartel triggered a massive boost in sales for Clarks shoe when he released a song titled “Clarks” with Popcaan and Vanessa Bling. That track went on to become a massive global hit for the deejay and triggered the biggest growth in sales that the British shoe brand has ever seen. Unfortunately, it didn’t earn him any endorsement deal from Clarks, but it was enough to push him to launch his own ventures such as a line of rum and other products like condoms and deodorant.